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Seoandwebdesign.com was established in January 2003. Before that I have been working all over the world for many years. The best experience of my life was working as a search engine marketing professional in Los Angeles, Tokyo and London. I've worked with several companies in the last 6 years. Half of our team has opened office in London UK, because there were clients interested in our services. Now we have a team of 12 people always ready to take over SEO, PPC and Web Design tasks. I've graduated Business university in 2003. Using my business and computer knowledge was the reason to start my SEO, PPC, Web Design company. Several friends that I've been working before have joined our team. Reno Schmalce
310 878 4911
020 7193 4700
| Work Experience | Web designer And Seo professional 8/2007 - Present
Universal, Los Angeles, California
Wonderful experience working on few projects of Universal Studios in Los Angeles.
Designing banners, promotion material for Universal Studios | SEO project manager 9/2005 - Present
Diamond Companies Los Angeles, Los Angeles, California
SEO Marketing SEO manager for 3 different diamond companies that sell over 500000 USD per month from Ebay and online shops. Optimizing their web sites for different keywords. These companies sell diamonds, jewelry, earrings, wholesale items. Now they rank in top 3 for different keywords, before they did not rank at all. Optimizing each page for keywords, adding page titles, meta keywords, meta description for each of their product page.
Optimizing content, landing pages. Optimizing site structure, sitemap. Adding internal linking, writing content rich with keywords and linking it back to other pages. Submitting all 3 sites to over 1000 directories to get one way links.
3 way link exchange. Purchasing links from other web sites. Adding image alt tags to images for better ranking. Submitting sites to social book marking websites like Digg. Optimizing Front Page against Page rank leaking, putting some front page links under nofollow tags to prevent page rank bleeding. Checking keyword density, checking competition and their flaws and mistakes, why they rank so high. Constantly working on getting new incoming links, improving internal structure, removing javascript, that can be bad for some browsers and can prevent pages to open fast in browsers. Constantly working on getting new incoming links, improving internal structure, removing javascript, that can be bad for some browsers and can prevent pages to open fast in browsers. WEB DESIGN Designing FrontPage, adding new pages to osCommerce template, optimizing template, adding new internal links to the footer.
Adding image alt tags to images for better ranking. Submitting sites to social book marking websites like Digg. Optimizing FrontPage against Page rank leaking, putting some front page links under nofollow tags to prevent page rank bleeding. Checking keyword density, checking competition and their flaws and mistakes, why they rank so high. PHOTOSHOP Retouching diamond rings jewelry with Photoshop, retouching diamond rings, earrings, diamond pendants and other jewelry. Using usual tools like pen, clone, exposure, curves, removing background, optimizing colors ……………….. | Marketing project manager web designer 1/2004 - 7/2007
Various Companies, Los Angeles, California
Working for various companies in Los Angeles - internet marketing, SEO, web design. Participating in SEO forums. There are over 30 small projects that I did during those years including optimizing 6 scooter websites in Los Angeles Downtown. Scooters, minibikes for kids. Photoshoping pictures of minibikes, scooters, photographing the scooters and putting the pictures on the site. Optimizing the website, giving instructions to the team Training in different custom programs like commerce pack, putting listing of products on ebay, designing the sites, redesigning those sites................Working on site for a well known makeup artist from Woodland California, making her a website. She is an important person in Hollywood, working with Maxim and other important magazines and celebrities. Launching the new fashion magazine website for new Los Angeles fashion magazine. This is a new project not yet completed. | SEO EXPERT AND WEB DESIGNER 9/2005 - 4/2006
Overstock, Los Angeles, California
SEO Wonderful experience, I was in the SEO team for one of the biggest online companies Overstock.com. I taught their team how to do better SEO, how to rank better for different keyword terms. I was working on their page structure, adding more search engine friendly content rich with keywords, so the search engines could rank the site better.
I decided which pages would become landing pages for different sections of the website. I have been working on sitemap, submitting sitemap to search engines. Keyword optimization for each page.
Page title, meta descriptions, meta keywords optimization for major pages. Adding description of the products to product pages. I Was optimizing image descriptions for search engines (alt tags) to rank better. Put more internal linking on the site rich with anchor keyword text.
Constantly analyzing competitions and trying to figure out their flaws and mistakes. I was working on getting links, purchasing links, doing 3 way linking with other small sites in exchange getting links back to our main website. I was deciding which links should we purchase from other important web sites with high page rank.
PHOTOHOP AND PHOTOGRAPHY I was taking shots of their diamond rings, they had a photo studio, with photographic tents, lighting, and I had to shoot the diamond rings. After that I had to import those raw shots into Photoshop. I was cutting out the background with a pen. After that I used several PS tools, like exposure, levels, smart sharpening, curves, clone tools, healing brush. After that I saved the images in 500 x 500 px and put them on the website. | Education | 9/1995 - 9/2003 Business University Maribor,
Bachelor's Degree
Graduated in international marketing | Languages | English (Fluent - Full Knowledge) | Croatian (Fluent - Full Knowledge) | German (Conversational) | Slovene (Fluent - Full Knowledge) | Additional Info | In the last 5 years I have worked with at least 30 different companies. My best experience was working as a online marketing manager for 3 diamond companies, also working as a web designer and seo consultant for a well known Hollywood celebrity movie stylist that is working with all the major movie companies, model agencies etc.
Also an experience I will never forget was working on few projects for Universal Studios. I want to move on, I want to take a bigger project in London right now and show what I am capable of. I feel that having one big project is a lot better than having several small projects. That is how I can fully dedicate to that project.
I have achieved so much, for example my site is ranking no.1 for different seo terms and I have beat the major seo companies in Los ngeles.www.seoandwebdesign.com Check my position for Seo Los Angeles in all major search engines
I am a well known Seo in Los Angeles, participating in different seo campaigns, forums, discussions.
Update:
I am ranking for over 1 year for keyword seo los angeles in yahoo
Seo London no.4 in Google
Seo Los Angeles no.5 in Google
Ppc London no.5 in google
Ppc los angeles no.4 in google | | We are professional experts in CMS systems, like geeklog, joomla, mambo, drupal and e107, SEO and Pay Per Click. Why CMS you are probably asking me? Because of it's user friendly interface, easy usage without the need of html, programming. Every user can simply add articles, news, update content, use forum and that can be done after the cms is build and installed on the server. Most of the websites on the net with a lot of articles and data use CMS, because CMS helps to organize data in a simple way. Let me tell you more about Page Rank, Google and Seo. My site got a PR7 3 months after I registered a domain in 2004. Some people said that it is impossible but it was, believe me. Only that opened me many doors around the world, like opportunity to work for some of the best companies in Los Angeles. Seo is nowadays very important. You have to somehow get enough traffic to your website and that can be done with the right Search Engine Optimization Marketing knowledge. Seo helps your site to be ranked better as the competition sites, so the people can easily find you, when they type keywords into search engine. Seo takes a lot of work, but it is worth to do, internet marketing can be so cool. . I remember how much traffic did I get on few of my sites I have build. 100 times more as before and that is only because of well optimized web sites for search engines. So why would you choose me as a Seo, PPC and Web Design professional, to work on your websites? Because we are top SEOs in Los Angeles and London. Our team will help bring your site to the top. We are reliable, quick and hardworking people. You can look around on the net and probably see that some companies charge a lot of money. But I am sure that it is possible to get the same results for a reasonable budget. 
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