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Is Google Messing With The Traffic Because Of Adwords

Recently we opted for some adwords, like 50 USD a day. Till then everything was ok and we were planning to target only few keywords. Till that day we had like 400 unique visitors and the first day after I’ve setup the adwords the traffic dropped to 250.

Is this a coincidence, or is Google playing with us. I am not sure. But I became suspicious because I’ve read some stories about that some time ago.

There are people who believe that Google is trying to push people to spend more on adwords and is degrading their organic listings because of that.

Others don’t believe it.

So what is the truth. I am shocked that this might be true. And scared at the same time.

Here is the picture of the traffic. A night before traffic dropped to 276 we started adwords again. So judge it yourself. Is google evil monster?

I usually use the program seoelite, and is sometimes crappy.

I just found a better solution. It is called http://www.domain-pop.com/.

It gives a great back links for your website. It lists the websites on one page and usually you get many links from the same site, if the link is a site wide link. So you might get like 100 links from the same site. And that’s why it is so hard to use yahoo backlinks, because then you would have all those 100 links listed and only 100 back links gives already 10 pages. So you get like 20 pages of backlinks in Yahoo but most of them might be from 1 site.

So with domain-pop you get links from each site listed in a paragraph.

Really cool site, recommended.

Here is how you get unlimited content for free.

Here are the steps.

Steps to Follow

1- Find the text somewhere on the internet about your topic. Copy the text to clipboard.
2- Use Google translator site. Paste that article in the translator.
3- Probably your article is in English so in first step translate it from English to Spanish. The translate it again but this time from Spanish back to English. And then from English to French, in the next step translate it from French to German and again from German to English.
4- Well you got unique article that passes copyscape. Probably you will have to do some corrections but on average translation is good. This is a great way to get unique content and not pay for it, hire content writers or buy any programs.

You get your unique content now and it is for free. Enjoy. This is your first step into Black Hat universe.

I just came across this great site, where you can test the layout in different browsers, from IE, firefox, safari, opera, sea monkey, flock .... And the good thing is you can test it in different versions of each one. For example you can test your layout in IE 4, 5, 6, 7 and 8. The only problem is you need to wait few minutes till all the screen shots load.

But try it out, you might like - http://browsershots.org/.

I can already imagine how many inbound links will this site get. Many. Probably every web designer is linking already. The problem we experience is usually CSS and different browsers. So you always have to test your site in most of the browsers and spot the problems in layout. 

PART 1

PART 2

For example

Group 1 keywords 

• Hummer car

• Hummer spare parts

• Hummer used cars

Group B keywords

• Used electric guitar

• Fender guitar amp

• Gibson Les Paul Guitar

• Guitar gig

Always divide your keywords into groups because keywords associate with different pages of your website.

Marketing experts claim that using keywords in your PPC advertisements ads can increase your advertisements click through rates as much as 50 %. So choosing the right keywords for your PPC ads is really important.

When writing your PPC ad you should know what you want to achieve with your PPC ad. Do you want visitors to hire you, do you want to sell them your products, do you offer tutoring lessons, or do you want them to sign up for your newsletter or any other service.

This is important to know, because you will use so called call to action in your PPC advertisements. You can write few sentences down and express what you want from your visitors. You don’t have to write few short sentences in this step. That comes later. Just put all your ideas on paper. Remove unnecessary words in this step and move forward with writing your text.

One last thing to consider before you begin writing your PPC ad text is what the immediate benefits of your product or service are. These too, will be used in ad text, so take the time to write out several benefits that you might draw from as you’re writing your ad text.

Once all these steps are completed you can begin writing your PPC ad. Many times when people are writing ads they fail to take into consideration the people they want to reach. Each generation has different communication; they probably use different tone, slang, writing style. So you have to adapt to that target audience with your PPC ads.

For example teens behave much different then grown ups. So if you want to target teens you have to use their language in your ads. So your call to action for your teen audience you target with your PPC ad could be “Get your Ipod and be cool”, For example seniors would no react to that ad. Or an ad for elderly people “Get a cruise for your golden anniversary”

Another ad for teens that you want to sell clothes is “Become a metal head today and be hype”. A slogan for old people would be “Share your precious memories”. Teens don’t react to ads like that.

Write your ads for different groups of people. Don’t target everyone with your PPC ad. You will fail. PPC programs are different so make sure to learn everything about the PPC program you intend to use.

Most PPC programs like Goggle and Yahoo advertising use and algorithm that is combined by the paid amount per click and the ad relevance and how compelling the position of the ad is to the user.

Position of your PPC ad is everything. Google displays PPC ad either on the top or the right side and that depends on how much you pay per click and !! how relevant and compelling your ad is.

If your ad is written well and performs well, you will pay less for the ranking spot that you want or pay the same and get a higher spot in PPC ad list.

Here are some requirements for nearly every PPC program:

• Use your keywords in your PPC ad text. Remember ads that contain keywords can perform up to 50 percent better than PPC ads without keywords.

• Make your offer. Tell your potential costumers what you sell or what you have and why they want it. Don’t exaggerate about the benefits of your products or services. Write accurate and compelling PPC ads.

• Call visitors to action. Research has proven that call to action works. Include your call to action in your PPC ad to motivate your potential buyers or visitors to click on your ad.

• Include keywords. Put your keywords in the ad title and the body of the ad text. Keywords make your PPC ad relevant and compelling and you get more exposure for a smaller cost per click.

• Create a sense of urgency. It is used by most of the marketers today and it works extremely well. Use some kind of sense of urgency in your PPC ads in your potential costumers like for example “limited offer” “stock running out”. When you were in a shop and a sales person told you they have only 1 item left, weren’t you compelled to buy it right away? Didn’t you feel that sense of urgency to purchase that product right away?That is the purpose of using sense of urgency in your PPC ads.

Draw clicks, not views. Write your PPC ads with the intention of making people to click on it. But don’t use that old lame phrase “Click Here Now”. Draw as many potential visitors as you can to your site. Design your ads and make them compelling for visitors and get clicks rather then impressions.

Always write your ad long and cut it. Start writing your ad in full sentences and than remove all the necessary words from the ad. At the end keep only the strongest words. Check the ads that are already running in PPC program and try to figure out what works and what doesn’t.

Always use powerful words in your PPC ads. There is a text limit in PPC ad so use the powerful words that describe what you want to achieve with your ad. For example instead of “skilled” use “professional” and instead of “markdown” use “discount”.

Always test and experiment what works for your PPC ads. When you write a PPC ad and that PPC ad performs well, change it just a little bit and see what happens.

Only with testing and experimentation you can achieve your PPC goals. PPC is quick, effective way of advertising your products or services on the web. It is not as expensive as other types of advertising. But still it is not an easy task to do. Experiment and test your ads, keywords, ad positions all the time to be successful. You will always adjust your PPC ads because of changes in your products and services for example.

The next step is to make the click worth the visitor’s time. And that is when the landing pages come in.

Some people think that picking the keywords and employing them on the website is the easiest task. That is just the first step in the SEO process. There is much more you have to master to make your site really SEO optimized. Some designers think that after they finish with the website tagging and keyword insertion that their work is done. But that is far form the truth.

You can’t just throw keywords in the PPC advertisements and expect them to do well. Writing the proper ads is a hard task. And it should be mastered.

When visitor sees your ad and click on it and comes to your site, what do they see? Your landing page is as much important as the text in your PPC ad. And sometimes choosing the advertisement text in your PPC ad requires comparison testing.

Keyword testing is not a simple task. It is the process that has to be done over and over again. PPC ad testing never ends. You should test and try different keywords all the time. Only with regular PPC ad testing you will increase your keyword success and maximize your keyword ROI.

PPC advertising is getting more and more expensive these days.

It is still not as expensive as traditional methods of advertising. If you are running on small budget and you think that PPC advertising will increase your budget, you might be right - if you do regular maintenance and testing of your PPC ads.

It all starts with your PPC advertisement, so that’s where you must first concentrate on maximizing your return on investment.