Some people think that picking the keywords and employing them on the website is the easiest task. That is just the first step in the SEO process. There is much more you have to master to make your site really SEO optimized. Some designers think that after they finish with the website tagging and keyword insertion that their work is done. But that is far form the truth.
You can’t just throw keywords in the PPC advertisements and expect them to do well. Writing the proper ads is a hard task. And it should be mastered.
When visitor sees your ad and click on it and comes to your site, what do they see? Your landing page is as much important as the text in your PPC ad. And sometimes choosing the advertisement text in your PPC ad requires comparison testing.
Keyword testing is not a simple task. It is the process that has to be done over and over again. PPC ad testing never ends. You should test and try different keywords all the time. Only with regular PPC ad testing you will increase your keyword success and maximize your keyword ROI.
PPC advertising is getting more and more expensive these days.
It is still not as expensive as traditional methods of advertising. If you are running on small budget and you think that PPC advertising will increase your budget, you might be right - if you do regular maintenance and testing of your PPC ads.
It all starts with your PPC advertisement, so that’s where you must first concentrate on maximizing your return on investment.