I need to write you some tips, but I can't reveal all the secrets. I use latest photoshop CS6. That is it. No 3d programs, in fact 3D rendering programs usually look very fake.
YOu need to get good images. At least the stones need to be somewhat decent. You can send shank usually, but if the stones are messed up, then you have a problem.
YOu need to learn how to cutout the jewelry first. That means using the good old pen tool. Nothing else is as accurate as pen tool in Photoshop.
In this picture above the quality of jewelry is decent. The stones are really good, the pearls are worse.
After you cutout the jewelry you need to select each part of the jewelry and usually repair the color.
You need to know what kind of gold color you want and maybe compare to jewelry items you can find on internet to match the gold color.
For that you can use color balance, by pressing CTRL + B, my favourite tool.
Then you can use other tools like levels, where you press CTRL + L to adjust the stone color. Try to get a better color of stones, gold, silver with leves in photoshop, with practice you will know exactly how to do that.
You can also add shadow to the jewelry item or reflection, but that I will explain in another tutorial.
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