Page Rank, Unique Content And WebsIte Traffic

Page Rank and Web Site Traffic

I have heard so much about Page Rank over the years. Very frequent topic in Seo world in Page Rank. Search Engine Marketers are obsessed with it. They want the best page rank for their search engine optimized site.  If you would wake up 50 % of website owners, seo, internet marketers  in the middle of the night they would blur out the Page Rank value of their site in seconds.

Even I am obsessed with PR. Page rank still represents the importance of the website from the Google viewpoint. So the bigger the Page Rank the more important the website.

But here is the point. You can easily manipulate PR. And many Seo's know that.  You can get to PR4 really soon. You exchange links with high PR sites. If you are lucky they will link back from a high Page Rank page of their site or even a homepage.

 But Page Rank does not determine where the website is in search engine placement.  If you have a higher Page Rank your site gets spidered more frequently. So bigger Page Rank - more frequently the spider will visit your site.

And more frequently the website content is spidered by Google, Yahoo, and Msn bots the more likely the people will find what they are looking for on your site, if you of course have relevant content to their searches.

So if you are a big company that wants to publish a new product on their site the faster that product page will be seen in search engines the bigger the Page Rank is. For example if you have PR6 you can add a new page with a product and few hours after you can get some people from Google results who are looking for that product.

Also homepage is sometimes obsolete. When people are searching for a special item they will not find it on your home page. Most of the time they will find it on sub pages..

For example people are not looking to buy a laptop, they are looking to buy a specific laptop, with for example core duo processor, 2 gb ram etc.

Search engines love sites with lots of content. In the future only the sites with good quality content will wing. Google is constantly updating algorithm how to weed out all those spammy sites. They might have horrible content and a lot of money. SO the go out and purchase some links and voila their PR goes through the roof.

But a site like that for example with PR6  might have less traffic and visitors than a PR1 site with a lot of quality content.

I know that from my experience. I build a community site and people grabbed it like it is a fresh apple pie. It has more traffic than a site with PR6 that I also built.

Emotional Content Is The Future

I just had an idea and I built that site, started to post some emotional content, add a forum and more and more people began to visit it each day.

Now it has over 5000 visitors per day. And the Page Rank is only PR1.

Another factor that determines how often your site is spidered is how often you update your content.

So always have a lot of content that is interesting and fresh. That is the key.

You do not have to write articles each day. Twice per week will do the job. 300 words per article will be enough.

I firmly believe that to findable in search engines long term is to produce good content. I mean a lot of people just put up few pages and then build links. But that is not enough. The content you produce needs to establish your expertise in the market segment.

When  people come to the site they make one of the judgments – Do you get it. If you have only pages full with links to affiliates that will not impress your visitors. That is not give you a really good click thru rate.

But if you can say I share your pain, I know the solution to your problems and here it is – Bingo!

One more thing to consider when writing content. People do not search for keywords they search for solutions.

When using quoted content from other sites it is still good to quote a paragraph. But try to make as much unique content as you can.

If you duplicate content the search engines can kick you out or totally stop giving you any traffic.

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