Selecting the correct keywords

Selecting the correct keywords and optimizing your site is a crucial Seo process when trying to increase traffic.

Who, what, where, when and why of keywords.

I want to know who is going to use my products (keyword). Then I try to find the keywords related to the who.

What are they going to do with my items.

Why do they want what it is I have?

Often the words of the why, the who, the what, the where and when and how have nothing to do with the exact keyword phrase.

SEO Example

For example if you are selling Canon cameras.

You can ask yourself:

• Who will buy it? This could be an amateur, professional, tourist……
• Why would they buy it? To take vacation pictures, family reunions, birthdays, new year celebrations, marriage……
• What would they buy? Canon camera, small compact camera, 10 MP camera, amateur camera………
• Where? Online, online store, Los Angeles, San Diego……….
• When? Summer, winter……… (This products is not correlating with when exactly)
• How? Credit card, paypal, check, mail…..

You see how much options you have to build your long tail keywords. You can have hundreds variations. Then you can use Wordtracker to see which are the most popular and voila use them for anhor incoming links, anchor internal links, in title tags, h1 – h4 tags, content, bold font.

You name it. You have to think about why behind everything. You can also think about abbreviations when selecting correct keywords.

Today market is getting bigger and bigger. This is the reason to use long tail keywords (keywords that more precisely describes your items with more words inside keywords phrase).

And usually the people who are using very specific keywords are the one who will buy your products.

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