Why Wikipedia Ranks So Well

Wikipedia Ranking Phenomena

Wikipedia is slowly going to rank for all the major terms on the internet. It is so popular that everybody is lining to its content. That is the reason why Wikipedia ranks so well for all the keywords. I am calling it a Wikipedia Phenomena.

ON daily basis it gets thousands and thousands of incoming links from other sites that are pointing to Wikipedia content. So ranking good in Google mainly depends on good incoming links with anchor keyword text. Wikipedia ranks for major terms in business, that most companies only dream of, and they spend a huge amount for link building, PPC, just to get a small amount of that traffic Wikipedia gets.

Here is some of the terms Wikipedia ranks good. These are money-making keywords and if you rank for those you could become a millionaire with the proper marketing and good conversions.

I remember companies from London that have to build the whole business around PPC for those keywords and spent 100 000 GBP per month for PPC on similar keywords.

Loan - #1 and 2     Mortgage - #3     Insurance - #4 and #5 The chart below is an excerpt from a  RankPulse list of websites that rank in the top 10 results for their 1000 keywords database.   But when you search for 2-word keyword phrases Wikipedia is nowhere to be found. Apparently, it ranks well for one-word keywords.

Mortgage Rates Not in top 1000 Google     Loan Consolidation - #38     Insurance Quotes Not found in top 1000 Google

 

The reasons for that are:

1.    They are not associated with topical communities. Wikipedia ranks primarily on-site authority.

2.    Wikipedia has a huge database content but they do not focus and build content upon those long-tail keywords. 

3. The title tags target only core keywords and do not use modifiers to better rank for those keywords. For example, they should use those keywords in page titles also.

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