Wikipedia Ranking Phenomena

Wikipedia is slowly going to rank for all the major terms on internet. It is so popular that everybody is lining to its content. That is the reason why Wikipedia ranks so good for all the keywords. I am calling a Wikipedia Phenomena.

ON daily basis it get thousands and thousand incoming links from other sites that are pointing to Wikipedia content. So ranking good in Google mainly depends on good incoming links with anchor keyword text.

Wikipedia ranks for major terms in business, that most of the companies only dreaming of, and they spend huge amount fo link building, PPC, just to get a small amount for that traffic Wikipedia gets.

I remember companies from London that have build the whole business around PPC for those keywords and spend 100 000 GBP per month for PPC on similar keywords.

•    Loan - #1 and 2
•    Mortgage - #3
•    Insurance - #4 and #5
The chart below is an excerpt from a  RankPulse list of websites that rank in top 10 results for their 1000 keywords database.
 
But when you search for 2 wordkeyword phrases Wikipedia is nowhere to be found. Apparently it ranks good for one word keywords.

•    Mortgage Rates – Not in top 1000 Google
•    Loan Consolidation - #38
•    Insurance Quotes – Not found in top 1000 Google

The reasons for that are:

1.    They are not associating with  topical communities. Wikipedia rank primarily on site authority.
2.    Wikipedia has a huge database content but they do not focus and build content upon those long tail keywords. 

3.    They title tags target only core keywords and does not use modifiers to better rank for those keywords. For example they should use those keywords in page titles also.

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