Anchor Text is one of the most important SEO element on your website. Anchor Text is actually a text found in hyperlink on your webpage. Anchor Text is often used to many times and that affects ranking in negative way. Anchor Text is one of the most important search engines rankings factors. When a search engine spider crawls your site it automatically follows the links that you have on your page. If they are text based links that is perfect for your rankings because search engine bot does not see only link, it sees also the keywords in the link text called Anchor Text.
We know two kinds of Anchor Text, yours and Anchor Text of everybody else. So it is really important that you consider which keywords you will put in your Anchor Text. So be careful with what keywords in Anchor Text you link out and also what keywords are other people using in Anchor Text when they are linking back to your page with Anchor Text link.
Anchor text links can be inbound (linked to other pages within your site) or outbound (linked to other websites’ pages). Anchor Text is really a powerful SEO element of your site.
Each time search engine bot crawls your site, it is looking at several site elements, like site’s topic, links linking to other websites and the links that are coming to your site (incoming links).
So if you have a site about Hummer cars you might have several articles about Hummer cars, hummer stores, where they can buy Hummer cars, Hummer car models etc. When a search engine spider crawls your site it is going to see that the topic of your site is Hummer cars (that will be determined from the keywords used in your page text).
In next step it is going to follow the entire site’s links. If they link out to other sites that have similar topic as your site and if you use text based links, you are going to benefit from search engine rankings.
That’s why you should be careful when you are creating text links on your website. If you are using wrong keywords in your Anchor Text you will not get as much positive feedback from search engines.
Often made mistake is using Anchor Text “click here” in your anchor text. “Click here” phrase is not related with your website content topic. So when the crawler follows that link with Anchor Text “click here” it does not see the relevant text.
The best way to do it is to use as much keywords from the keywords list you developed earlier in the SEO process and use those keywords in Anchor Text of your links.
The code for the Anchor Text link is:
<a href=”http://www.hummer.com”>Hummer Car Models</a>
The second strategy is varying your Anchor Text all the time. When you repeat your Anchor Text over and over on your site it looses its real effectiveness. It can cause your site to rank lower in SERPs. So use multiple keywords and phrases in Anchor Text. This way you can vary the Anchor Text and maintain the consistency in your keywords and phrases from your list.
You should focus on Anchor Text of your incoming links. Anchor Text is one of the most important elements of your SEO strategy. So basically if you gain a lot of links with Anchor Text for example about Hummer you could rank in top 10 Google within a week for some of the keywords about Hummer cars. For example you could rank for Hummer Cars Venice Beach repair, Used Hummer H3 Cars Hollywood etc.
There are many ways to get incoming links. One way are reciprocal links. The reciprocal links are most effective when they come from sites that are relevant to your web site.
Regarding reciprocal linking you need to ensure that your site is linked in proper way. Instead of simple link it is better to provide the other person a code that he can just copy and paste.
You should also focus on keywords that are used by other webmasters when linking to your site. The keywords that are searched the most, but are as narrowly related to the topic of your website as possible, are the right keywords. The goal of Anchor Text is to optimize your site for better rankings in SERPs.
The next question you are probably asking yourself is how often you should use link with Anchor Text per page. Different people - different stories. The good rule is to use Anchor Text as many times as there is a solid reason to do so. Don’t overuse Anchor Text in your content, but if you have a relevant link that can be included, use it, even though you used Anchor Text four other times on the page.
You should use a good analytics program that tracks the links on your web pages. That way you should find out which Anchor Text are the most effective by checking your daily traffic flow.
Anchor Text are especially effective in dynamic content, the content that is changing frequently. That goes especially for Blogs. Blogs usually change or update frequently. That is a fresh content that helps improving your rankings in SERPs. If you update your content frequently crawlers will not get bored and will more frequently visit your site.
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