Filters, Penalties And Search Engine Optimization
Original content is one of the most important parts of each website. A lot of spam internet sites are simply duplicating the content from other sites or they use AI spin-generated content that creates spun version of the content in seconds. Be sure to prepare for side effects if you are using a lot of duplicate content.
It is really simple to just copy and paste the content from other sites, and the other guy has spent a few hours creating it.
Well, Google is monitoring that and can punish your site for having duplicate content. You can have a small amount of duplicate content on your site when you are quoting the website, it will not hurt you, but you may waste some of your link authority.
Google uses penalties and filters:
Search engine penalties are used for the sites that are trying to trick search engines. Usually, such sites are using black hat SEO techniques that do more harm than good . If a site gets a penalty from Google it may be totally excluded from the Google index, I think that is the worse penalty that Google has.
The result is NO MORE TRAFFIC FROM GOOGLE. The entire site is banned for life including the domain.
Usually, the line between best search engine optimization and deceiving search engines is thin and curved. Your site requires a SEO specialist that will not harm your site or use black hat SEO techniques. In the past I have seen a lot of sites that were harmed by SEO s with poor knowledge. They used a lot of spamming, black hat and other SEO techniques, and the site was hit hard.
Google also uses filters
If your site is getting only a few visitors per day, Google may be using some of the filters for your site - the result is poor traffic.
Usually, owners of the site do not have the slightest idea what they did wrong. They do not know that their site was penalized and why.
Here are some of the filters that Google and other search engines may be using on your site. So try to fix that.
- Duplicate Content: Duplicate content is a big NO NO for search engines. Google uses this filter very often. Only the original articles should rank in the search results. Google and other search engines filter out such pages but these pages still pass link authority, so many webmasters are using that in a bad way.
- Reciprocal Linking: Reciprocal linking is a thing of the past. A few years ago every webmaster was building links simply by exchanging links with other websites. Well, Google is using new filters just to fix this problem. Linking to sites that are closely connected to your site, and have the same theme or industry is still good and valuable. But linking to bad sites that are acting like link farms is a BIG NO NO. Try to avoid that at all costs. Usually, the traffic went way up after I removed the reciprocal links from client's sites.
- Over-Optimization Filter: Try to use different anchor text for each page when building internal links. Write your content naturally, do not spam it with keywords. Google will notice that. Write the best content you can, do a good job and Google will reward you.
The penalties are more serious than filters. A website can recover faster from filters than from penalties.
Add new comment