Header Tag is also very important element of your site. Header Tags are used for setting your page with different levels of headings and subheadings. The value of Header Tag is again something many people have different opinions. Some say Header Tag has not value for search engines, other claim they are vital element of proper SEO.
The truth lies probably somewhere between both claims. From a design point of view you should use Header Tag on your site. Header Tag tells us what the segments of body text are about.
Header Tag denotes important info, and you can use your keywords when writing Header Tag. Search engine bots check the text in Header Tag and how it fits in the text around it. So first level headings (usually H1 tags), should contain the most important keywords. And lower lever headings (H2 – H6) should contain less important keywords.
It’s important to make that distinction — keywords should work in your headings. If they don’t, avoid using them. It is ok to use Header Tag without any keywords.
Even though your H1 tags use the most important keywords, you shouldn’t use them all over your web pages. BE CAREFULL about that. Many SEOs are claiming that you should use H1 heading only once per page. Using it more than one time might cause search engine crawler to decide that you are actually spamming, and the result would be decreased ranking in SERPs. In worst case scenario your site might be completely wiped out of search engine index.
The structure of your page should look like this:
<H1>Header 1</H1>
<H2>Header 2</H2>
<H3>Header 3</H3>
<H4>Header 4</H4>
<H5>Header 5</H5>
<H6>Header 6</H6>
Many times you won’t use H3-H6 tags and that is ok. You can also use CSS to set the font, color, font size of your Header Tags.
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