Meta description tags are another very important element of your webpage. Some search engines use the description as the text below the linked title in search results. Some search engines pulls the text from your page content instead of meta description tag.
But all the search engines read the meta description tag. Search engines use meta description tag as one of the ranking factors of your webpage in search engines.
Meta description tags are valued differently by different search engines. Google is giving less importance to Meta Description Tag. Google rather looks for the text on the page than in Meta Description Tag.
And Google doesn’t display Meta Description Tag as text in SERPs. It uses the content surrounding of the keywords on your site and that is called a snippet.
Yahoo puts more weight on Meta Description Tag than Google and uses Meta Description Tag as text below the website link in SERPs.
Meta Description Tag is not the most important element on your page code. But you should still have your Meta Description Tag because search engines do use it. Use your Meta Description Tag on each page of your site and follow these Meta Description Tag guidelines:
- Use maximum 200 – 250 characters for your Meta Description Tag. That is approx. 2 sentences.
- Each page should have unique Meta Description Tag
- Meta Description Tag should include important keywords.
- Text in Meta Description Tag should be different than the text it title tag.
The Meta Description Tag is found below the title tag in your code. It looks like:
<META name=”description” content=”We are selling Hummer h3 and h2 models in our store….”>
There are different speculations about the importance of Meta Description Tag but still iI suggest to use it for each page of your website.
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