Page Rank and Web Site Traffic
I have heard so much about Page Rank over the years. Very frequent topic in Seo world in Page Rank. Search Engine Marketers are obsessed
with it. They want the best page rank for their search engine optimized site. If you would wake up 50 %
of website owners, seo, internet marketers in the middle of the night they would blur out the Page Rank
value of their site in seconds.
Even I am obsessed with PR. Page rank still represents the importance of the
website from the Google viewpoint. So the bigger the Page Rank the more
important the website.
But here is the point. You can easily manipulate PR. And many Seo's know that. You can get to PR4
really soon. You exchange links with high PR sites. If you are lucky they will
link back from a high Page Rank page of their site or even a homepage.
But Page Rank does not determine where the website is in search engine placement. If you have a higher Page Rank your site gets spidered more
frequently. So bigger Page Rank - more frequently the spider will visit your
site.
And more frequently the website content is spidered by Google, Yahoo, and Msn bots the
more likely the people will find what they are looking for on your site, if you
of course have relevant content to their searches.
So if you are a big company that wants to publish a new product on their
site the faster that product page will be seen in search engines the bigger the
Page Rank is. For example if you have PR6 you can add a new page with a product
and few hours after you can get some people from Google results who are looking
for that product.
Also homepage is sometimes obsolete. When people are searching for a special
item they will not find it on your home page. Most of the time they will find
it on sub pages..
For example people are not looking to buy a laptop, they are looking to buy
a specific laptop, with for example core duo processor, 2 gb ram etc.
Search engines love sites with lots of content. In the future only the sites
with good quality content will wing. Google is constantly updating algorithm
how to weed out all those spammy sites. They might have horrible content and a
lot of money. SO the go out and purchase some links and voila their PR goes
through the roof.
But a site like that for example with PR6
might have less traffic and visitors than a PR1 site with a lot of
quality content.
I know that from my experience. I build a community site and people grabbed
it like it is a fresh apple pie. It has more traffic than a site with PR6 that I
also built.
Emotional Content Is The Future
I just had an idea and I built that site, started to post some emotional
content, add a forum and more and more people began to visit it each day.
Now it has over 5000 visitors per day. And the Page Rank is only PR1.
Another factor that determines how often your site is spidered is how often
you update your content.
So always have a lot of content that is interesting and fresh. That is the
key.
You do not have to write articles each day. Twice per week will do the job. 300
words per article will be enough.
I firmly believe that to findable in search engines long term is to produce
good content. I mean a lot of people just put up few pages and then build
links. But that is not enough. The
content you produce needs to establish your expertise in the market segment.
When people come to the site they
make one of the judgments Do you get it. If you have only pages full with
links to affiliates that will not impress your visitors. That is not give you a
really good click thru rate.
But if you can say I share your pain, I know the solution to your problems
and here it is Bingo!
One more thing to consider when writing content. People do not search for
keywords they search for solutions.
When using quoted content from other sites it is still good to quote a
paragraph. But try to make as much unique content as you can.
If you duplicate content the search engines can kick you out or totally stop
giving you any traffic.
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