Body text is the text that visitor see on your website. The text between Header Tags is the body text. Body text is another place where you can use your keywords from your keywords list.
Don’t just stuff the keywords in your text. The good rule is to use keywords once or twice in each paragraph of your page. If you are using your keywords too often, search engines might penalize your site and mark you as spam.
Use keywords frequently but don’t use them just because of search engines.
Body text can be found in your page code between body-text tags: <body>Insert BodyText</body>.
Other tags that I will mention here are used for indicating special text formatting.
They are:
<b>Bold</b>
<i>Italics</i>
<strong>Strongly Emphasized</strong>
<em>Emphasis</em>
<li>New Line in List</li>
Each of these tags is used for special formatting of the word or phrase in your body section of your code. Search engine crawlers also use these tags for determining your rankings so you should use your keywords when using these tags. But again the rule is don’t stuff. You might alert search engines in negative way.
Just use your keywords when appropriate.
So posting the text on your page that is readable by search engines is not hard at all. But there are issues with text and crawlers too. You should be careful about the following things:
- Text embedded in JavaScript of Flash can’t be read by search engine.
- Text used in image files (jpg, gif, png, bmp)
- Text that is accessible only on a submission form or other portion of the page that requires some action or interaction with the user
If search engine bots can’t see your text on your website, they can’t index it for visitors to find it. So having the text that crawlers can read is most important.
Also never use any tricks and try to hide the text in an attempt to fool search engines because you will fail. Some people put hidden text with the size of 1px on the page stuffed with keywords and they think search engines will not figure it out. Or they use the same text color as the background and try to hide the text. In both cases they will almost certainly be banned or penalized by search engines.
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