Keyword Placement Tags Attributes And SEO
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Having the right keywords is not enough. Once you have the best keywords you have to use keywords properly to get value from them. If you know what the best keywords are is not enough, using keywords on your website properly is the key to success.

Web-site optimization is creating a website that will be discovered by search engines and of course search
There are many elements that has to be optimized to achieve the best ranking. For example having only optimized meta tags without the proper content and links will not be good.
They are simple search engines "executives" who fetches the website content for storing it in search engine index (servers).